Once the full LP hit the Net two weeks ahead of its June 22 street date, many expected the Detroit rapper to move up its official delivery. But initial reports seemed to indicate the June date would stick. On Wednesday, XXLmag.com reported that Interscope rep Dennis Dennehey had confirmed the album would roll out on the originally scheduled Tuesday. Yet just a day later, the label issued a press release announcing a new drop date.
Eminem has since confirmed the news, tweeting on Monday (June 14): "It's true. RECOVERY goes on-sale Monday, 6/21 now."
Steve Berman, vice-chairman of Interscope Geffen A&M, said the public's hunger for the hip-hop icon's latest effort had fueled the date change. "We believe fans want to support their favorite artists by purchasing the real album and not a leaked version," Berman said in the press release. "At the same time, we realize speed is of the essence when fans are so passionate about wanting to hear new songs from such an enormously popular artist like Eminem."
Berman also noted that for devoted fans, adjusting the set's availability by 24 hours was significant. "Even by releasing Recovery only a day earlier than previously announced, it makes a difference to those fans."
The Recovery leak came only a few days after Em premiered the dramatic video for his single "Not Afraid." For his latest set, Marshall Mathers reached beyond his Shady family, teaming with stars like Rihanna, Pink and Lil Wayne. The album also features production from new collaborators like Jim Jonsin, Just Blaze and DJ Khalil.
Are you satisfied that Em's album will drop a day earlier? Should the label release it sooner? Tell us what you think in the comments!