In the clip that debuted at midnight on Vevo, the singer who went demure (for her) and old school on 2006's Back to Basics is back to her dirrty self.
Among the looks Aguilera models in the video is one in which she is restrained by diamond handcuffs and a bejeweled ballgag, while sporting star-shaped oversize fake eyelashes and a giant diamond collar.
Most of the clip, in fact, unfolds as a virtual video catalog for fetishwear, including black leather undies, a chainmail bikini top and a bedazzled outfit that consists of little more than strategically placed silver chains and pasties connected to wrist and ankle manacles.
While straddling a woman in black lacy lingerie who is shackled by the wrists on a cowhide chair, Aguilera models a purple PVC bikini set and a leather choker. A number of scenes find her wearing a black leather bondage mask with white X's down the front, matched later by a black bodysuit. There are also: riding crops, a handful of F-bombs, sexy, see-through skimpy raincoats, shirtless dancing in the rain and a throwdown in a church that ends with a writhing group grope.
Another iconic scene features Christina poured into a black PVC bodysuit and spiked heels crawling around on the floor and licking black milk from a black bowl that she later pours all over her body. Aguilera also continues to toy with her sexuality in the clip, kneeling down between a woman's legs suggestively at one point, and riding on the back, and front, of a sweaty shirtless man in another, recalling scenes from her legendary "Dirrty" video.
The song is the first release from Aguilera's album Bionic, out June 8. The video was helmed by Hype Williams, who also directed Lady Gaga and Beyoncé in "Video Phone" last year. In fact, a number of the scenes immediately drew comparisons to previous clips from Gaga, with gossipmongers such as Perez Hilton further fanning the flames of an alleged feud between the two divas. Aguilera, 29, recently dismissed those claims, saying, "It just comes with the territory. That in particular, is not even worth wasting the breath to comment on. ... I've been around for over a decade and I think my work speaks for myself."
To be fair, the comparisons could extend beyond similarities to Gaga and include not-so-subtle homages to earlier videos from Madonna, Duran Duran, Britney Spears, George Michael, Marilyn Manson and Rammstein.