One of the things fans love about Joseph Gordon-Levitt is that he is a star who always marches to the beat of his own drum. From belting out an old "Singin' in the Rain" tune on "Saturday Night Live" to filming music videos with Zooey Deschanel to appearing in the weirdest cameo ever for "The Brothers Bloom," you never know what you're going to get from the guy next. And over the past few Sundances, he's turned the table on the media by pointing a camera right back at us.

Recently, the "(500) Days of Summer" star gave us an exclusive tour of the side project that has turned him into a shutterbug for the Internet age: hitRECord.org.

"HitRECord.org is a production company that I've started that evolved out of a Web site I've been doing for about five years now," explained the 28-year-old "G.I. Joe" actor, who has spent the last two Sundance Film Festivals shooting footage that he then uploads to the site. "The long short-end of it is, if you wanna come work with me, I wanna work with you."

On his site, Levitt explains: "We create and develop art and media collaboratively here on our site; we use my position in the traditional entertainment industry to turn that creativity into money-making productions; and then we share any profits with the contributing artists."

With that Robin Hood-like "steal from the rich, give to the poor" mentality, Gordon-Levitt has used his movie-star clout to give a voice to aspiring artists who can make visuals that would put his Hollywood directors to shame.

"This is what I've shot just with a video camera in front of some white walls," Gordon-Levitt explained as he took us through his temporary headquarters in Park City, Utah, and showed off a video involving himself and a woman looking like old-timey photograph subjects. "When I uploaded it to hitRECord and the community started working with it, [it became] the result of a collaboration of, like, 100 different people. People uploading different images, lots of different animations, and one particular guy whom I'd never met before — from Scotland!"

In one cool-looking scene, flowers pour out of the woman's blouse like a scene from "American Beauty." "Those flowers that are coming off her right there? Those were just flowers that were taken in a photograph of someone's garden; someone took a picture of some flowers in a garden, and another guy sampled those flowers and put them up there," the actor marveled. "You never really know what's going to happen in a collaborative remix, because anything can get used for everything else. We're taking work that's done by people with no resources and combining it with people who have all the resources in the world."

A lot of what the company does involves music. "For example, we're doing this song with Sean Lennon — Sean can record with whatever equipment he wants and people are uploading their music on hitRECord.org to accompany it," he explained. "LeVar Burton was in here the other day, Nels Cline the guitarist from Wilco is playing with us. At the same time, there are all these people in here doing amazing work that you've never heard of, that I've never heard of — working together."

A place like Sundance is often slammed for attracting party-hopping stars like Paris Hilton and Jon Gosselin — but in a festival that strives to support artistic endeavor, Gordon-Levitt is determined to do the same. "If you ever wanted to get your work involved in a professional level production — the kind of stuff that can screen at Sundance, or come out in movie theaters, or be a book on a shelf somewhere, that's what hitRECord.org is for."

"Those are the projects that I wanna do," explained the actor/ entrepreneur/ boundary-breaker. "And I wanna work with everyone doing them."

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The MTV Movies team was all over the 2010 Sundance Film Festival. Go to Sundance.MTV.com for exclusive clips, reviews, photos and interviews with everyone from Kristen Stewart and Ryan Reynolds to Ben Affleck and James Franco.