With all the leather and glitter and controversial awards-show performances, it's sometimes easy to overlook the human side of "American Idol" star Adam Lambert.

He gets sad. He feels lonely. He is insecure. And all of those things are on display in the video for his new single, "Whataya Want From Me" (from his For Your Entertainment LP), which premieres on MTV and VH1 Friday. For proof, we offer you this sneak peek.

In the clip, we see Lambert stripped of his trappings, wandering around a sparse (yet tastefully minimal) apartment. There are no outlandish costumes, no creative eyeliner applications — just a guy feeling very much like an island unto himself, which is something Lambert probably feels from time to time. It's no secret that it's pretty lonely at the top.

Which is why he looks so utterly honest when he sings the chorus of the song: He's literally asking the listener what they want from him. He's begging to know how much more he is expected to give. Lambert is a man who takes pride in being true to himself, yet, as the song — and video — seem to imply, being the center of that kind of attention is a double-edged sword, and comes with a big downside. If he edits himself, one portion of his fanbase will chastise him. If he goes all out, he draws the ire of the FCC. So, really, what does everyone want from him?

It's a pretty deep question — one we'll no doubt find the answer to when the "Whataya Want From Me" video premiers on Friday.