The full extent of the "Twilight" phenomenon made itself known this weekend with the debut of "The Twilight Saga: New Moon," the second installment in the supernatural romance franchise starring
On Friday alone, "New Moon" managed to earn $72.7 million, surpassing "The Dark Knight" as the single best opening day in cinema history. A hefty $26.3 million chunk of that Friday change came purely from midnight showings, propelling "New Moon" past "Harry Potter and the Half-Blood Prince" with the highest-grossing midnight opening of all time. "New Moon" also debuted with the biggest November opening ever and the third-best opening weekend of all time, taking that distinction away from "Pirates of the Caribbean: Dead Man's Chest."
To put the success of "New Moon" in perspective, the first "Twilight" film — which opened almost a year ago to the day — earned only $69.6 million in its debut weekend, demonstrating just how widespread the "Twilight" craze has become in only 12 months.
The audience for the "Twilight" films isn't just made of young women pining for shirtless screen time from Pattinson and Lautner, either — the movie's audience, while mostly female, was divided evenly between viewers under and over the age of 21. Apparently, there is no age restriction when it comes to falling in love with vampire and werewolf heartthrobs.
The success of "Twilight" won't end with "New Moon" either, as "The Twilight Saga: Eclipse" launches on June 30, 2010.
Despite the unprecedented victory for "New Moon," credit must be given to some of the film's other competitors this weekend. "The Blind Side," starring Sandra Bullock, managed a second-place finish with an impressive $34.5 million intake. "Planet 51," another newcomer, earned fourth place with $12.6 million. Holdovers "2012" and "A Christmas Carol" also performed adequately under the pressure of "New Moon," winding up with $26.5 million and $12.2 million apiece.
Warner Bros. unleashes
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