"People need to be near a computer on 10/17 at 10:17 p.m. — DJ Drama, DJ Scream and DJ Holiday, The Cold War, a three-part series, three tapes," Drama said, calling the new mixtape series "very worldly. It'll definitely make sense. Look for some big records on there. All original [songs]."
On Friday (October 16), DJ Holiday brought more clarity to the situation, telling MTV News that The Cold War series stars none other than one
"Gucci wants to flood the streets, takeover," DJ Holiday said. "The mixtape is called The Cold War, and it'll be a three-part series, [subtitled] Guccimerica, Great Brrritain and BurrRussia. They're droppin' Saturday at 10:17 p.m."
So why all the 10-17 references? According to Holiday, it's the name of the apartment building where Gucci grew up and the name of his new label. Holiday is the first DJ signed to the company. Holiday has the DJ duties for BurrRussia, while Scream is commandeering Great Brrritain and Drama is handling Guccimerica.
"All the covers will coincide with each other and go together like a puzzle," Holiday added. "Eventually, we'll put out one big CD with 30 songs."
"Me and Gucci ain't really ran into each other since he got out," Scream said of his involvement in the project. "I got a phone call out of the blue. Actually [it was from Warner Music's] Coach K, like, 'You ready to work?' I said, 'Of course.' We got up, and I did my part."
Gucci has 10 new songs on each mixtape of the series, Holiday explained. And it seems like Gucci's time in the studio does not stop. He just dropped a mixtape with DJ Drama called The Burrprint (The Movie 3-D) with all-new material last weekend. Shawty Lo also revealed that around Halloween, he and Gucci are putting out a mixtape called Fright Night.