While we all know her as J.Lo, Jennifer Lopez might soon be known as Lola with the release of her upcoming, yet-untitled album. The song "Fresh Out the Oven" — which is speculated to be the lead single and features rapper Pitbull — hit the Web on Wednesday morning (October 7), along with an online promotional campaign introducing Lopez's Lola alter ego.

"Now don't tell me that you love me to get with this/ You say you stay forever/ But it don't make sense," she sings during the Neptunes-produced song's first verse.

In September, MTV Tr3s spoke to Pitbull about his collaboration with Lopez. "Definitely something very, very sexy," Pit described of the track. "Produced by Pharrell, look out for it. It's kind of like eyes wide shut." He also confirmed that the video for the song has already been shot.

A Web site and Twitter account were launched introducing Lola. With the tagline "Who Is Lola?," the site includes a video of a woman, presumably Lopez, dancing seductively against a flickering black-and-white backdrop. The clip also features a snippet of "Fresh Out the Oven." Various thumbnails with ruby-red lips line the bottom of the site, where additional clips will be released. The singer's last studio album, Brave, was released in 2007.

Lopez is in talks to appear on "Saturday Night Live" as the host and musical guest. In a recent interview with TheDeadbolt.com, "SNL" castmember Kenan Thompson revealed that Lopez will be appearing on the late-night sketch show's 35th season.