As the NBA regular season comes to a close Wednesday night (April 15), true basketball fans are still smiling — the second season is about to begin.
That's right, the playoffs start Saturday, and the NBA has teamed up with
All the biggest hoops stars show up in the spot, with a montage of Ray Allen, Rip Hamilton, Kobe Bryant, Tony Parker and, of course, the King: LeBron James.
"I'm amazing/ I'm the reason/ Everybody fired up this evening," Kanye sings to start off the commercial.
The clip mostly showcases the players' phenomenal athletic ability. Past playoff highlights include a Dwyane Wade reverse layup, a Dwight Howard monster jam, LeBron catching an alley-oop and Kobe hitting a buzzer beater. From there, we get a brief look into in the locker rooms of championship-winning teams, including the San Antonio Spurs, the L.A. Lakers and defending champs the Boston Celtics.
"We worked so hard from training camp for this moment right here," a jubilant Paul Pierce says into the camera while Kanye's record plays underneath.
The NBA commercial isn't the only visual for Kanye's song. 'Ye and Young Jeezy recently shot a proper video for the record in Hawaii, where most of 808s & Heartbreak was recorded. Hype Williams directed the clip.