"It's not your typical first single,"
Fergie, who describes the group as "misfits," hopes the video catches people's attention. "The concept of the video is the Peas' birth into the digital afterlife," Fergie said. "So the transformation is us going into a sort of birth or cocoon and coming out the other end as forms of energy. It's a parallel to the music industry. Now everything is downloaded."
The group might hope the song shows fans a new beginning, but the name of their album, The E.N.D., has everyone wondering if it means the group is calling it quits.
"We ain't never breaking up, but we ain't staying the same either," Will.I.Am said. "The E.N.D. stands for 'The Energy Never Dies.' So The E.N.D. is our version of embracing change and celebrating the new.
"It's the end of a lot of things, and I'm very proud to be bringing forth the new," he added.