Despite all the talk of the Internet ruining music, it can provide wonderful opportunities for a young musician. Take
However, Cudi's biggest achievement so far may be thanks to some good old-fashioned guerilla marketing. Cudi released a video last week that blended the audio from his song "Sky Might Fall" with the trailer from
"I'm looking at the trailer, and I was like, 'Wow, this is dope,' but then 'Sky Might Fall' — on random — starts playing while I'm watching the trailer. And you know how you just get that eureka of your life, where you are like, 'Aha'?"
Cudi said that when he was in L.A., he showed the mashup to West and director Hype Williams, who both encouraged him to put it out.
" 'Aww, man, that's perfect. You should put that out, like, now,' " Cudi said, mimicking West's voice. " 'Just put it out as a teaser.' "
West not only helped to circulate the trailer — he posted it on his popular blog — but he produced the song. While the two were at a listening session for fellow G.O.O.D Music artist Big Sean, Cudi said he told West about a melody and hook he had stuck in his head. West liked the idea, and the two went to the studio to start making the record.
Cudi said that once he heard the record, he knew it was destined for greatness. "Man, this sounds so epic. I want to use this for a movie one day. I heard they're working on 'Transformers.' It would be so ill if I could get this on 'Transformers,' " he thought.
Thanks to all of the hype surrounding the mashed-up trailer, Cudi and his agent are in talks to make it official. If it doesn't happen, he has no regrets, because the record dropped a few jaws.
"It allowed me to show people what I meant when I said, 'I'm not playing no more.' "
Check out everything we've got on "Transformers: Revenge of the Fallen."
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