DALLAS — It's not all about dancing in Dallas. Though regional D-Town Boogie hits such as the "The Stanky Legg" and the "Ricky Bobby" are blowing up slowly but surely, the city has a whole other side: the streets.

They don't dance or boogie, but artists such as Big Tuck and Tum Tum have stories from the 'hood that show a harsher reality. The hottest dude in the streets of the D, though, comes from West Dallas. Fittingly, his name is Big Chief.

"I got the swagga like no other man. Real talk, man," the slick-talking, confident Texan said, sitting on his custom, candy-painted Bentley coupe in the parking lot of Big T Bazaar. Like New York has flea markets and Cali has swap meets, Dallas has their bazaars — places to shop and stunt with your hot whips.

"Versace. Double L. Louis [Vuitton]," he bragged. "Customize everything, baby. Eat greedy or don't eat at all. I'm a 'hood cat, so that's where you find me at."

Although Chief isn't signed to a label yet, he's been able to create his own core following by releasing over a dozen mixtapes and constantly performing at local shows.

"I mean, that's how I was raised, man," Chief said. "You gotta see it, man. It's some real gutta things going down here in the dynamite D. I'm gonna show you, man. It's real talk, man."

While Chief is in talks to secure a recording contract, he continues to make records independently. Now he has a humdinger on his hands called "My Swag," which features Jim Jones. Just a few weeks old, the record is looking like it will bubble over nationally if given the proper push.

"Yeah, man, I got Jimmy on the thing," said Chief, who is also planning to work with fellow Dallas natives, two-time Grammy-winning team Play N Skillz. "We doing our thing. I felt like [Jones] was the only other cat to complement my swag coming out of the South, so I reached up top and I grabbed him."

Even though his music is much different from young locals such as the GS Boyz, B-Hamp and Lil' Will, the Chief says he's elated to see everyone from his hometown coming up together, no matter the subgenre of rap music they do.

"We're the number four, number five market in America," Chief said. "Man, we consume everything, so it's only right that we give them something to buy."