Looking back on the Super Bowls of the past few decades, it's hard not to remember all the big plays. For instance, that time
Rumor has it that on Sunday, between all the big-budget commercial unveilings, there will be some sort of athletic game. But if you're like the MTV Movies team, the biggest gamble isn't a two-point conversion but how the studios will make (or break) their film's advance buzz with an estimated $3 million commercial on the nation's biggest stage.
With that in mind, here's our list of the Most-Anticipated 2009 Super Bowl Movie Ads scheduled to run this weekend. And be sure to check back with us, because we'll be running our reviews of the spots after they air.
With this May 8 release still hanging on the precipice of possible coolness like Chris Pine dangling from a cliff, all eyes will be on
Can you smell what the Rock is cooking this Super Bowl weekend? How about a family friendly dish made of decades-old ingredients with a 21st-century sprinkling of CGI? With any luck, the commercial for this upcoming Disney flick will further whet our appetite.
Much like the "Transformers" sequel (see above), this big-budget, toy-based adaptation has waited an unusually long time to unveil some footage. Take away the "G.I. Joe" name, and the recently revealed posters look more like an ad for a "Matrix" sequel than the Real American Heroes. Will the TV spot finally give us a glimpse at something reminiscent of the "G.I. Joe" franchise and of Cobra Commander himself?
Will it stay true to the Dan Brown novel? Will it be more complex than "The Da Vinci Code" movie? Ah, hell, all we know is Tom Hanks finally has his hair under control, and the church is still angry. If that's not enough to get your butt in a seat, keep an eye out for what might be the May 15 film's first full-length trailer.
The other day, DreamWorks sent me 10 pairs of 3-D glasses, drastically overestimating the number of friends I have to watch the Super Bowl with. The studio plans to distribute 125 million pairs, all in the name of giving an eye-popping preview of their March 27 3-D animated film. If you haven't been able to get your hands on a pair, feel free to swing by my house. I'll give my extras to the first nine people who bring nachos.
First, the casting sounded great. Then, the advance buzz became horrible. Then, a trailer was released that made it look as though Logan was up to his old ass-kicking ways. What will be the next twist on the "Wolverine" roller coaster? We should know soon enough.
It's one of our most-anticipated films of 2009, and there's something about the footage that we've already seen that simply screams "genius," as in "WALL-E"-type genius. Don't be surprised if the "Up" commercial becomes the biggest touchdown scored on Sunday.
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