Between the commercials, the halftime extravaganza and lingerie-clad counter-programming, it's hard to remember that the reason the Super Bowl is the most-watched TV event of the year is because of, you know, the football game.
Music has increasingly become the biggest distraction from the gridiron action, and this year, that's truer than ever, with a Grammy-night-worthy roster of acts lining up to get a bit of shine on football's biggest day.
There is, of course, the prime-time halftime slot, which has become a haven for classic-rock acts, with one of the biggest one taking the stage this year: the Boss.
On Thursday, the Pepsi Smash concert will air live from the Ford Amphitheatre on VH1, with sets from
Saturday night boasts the Hard Rock Hotel's Rock & Soul Super Saturday Night show featuring the ubiquitous
That's not to be confused with the Seminole Hard Rock Revolution party on Friday night, hosted by "Entourage" star Kevin "Johnny Drama" Dillon and Khloe Kardashian, with music from DJs Colleen Shannon and Selfborn.
If you're in Florida, you gotta see
Not to be outdone,
And just like you can't have a party without Will.I.Am, you can't host an event without the equally everywhere-at-once Dave Navarro, who will be MCing the Rock-N-Babes gig at the Hula Bay Club in Tampa on Saturday with J-Mello. Another party staple, DJ AM, will be spinning with DJ Jazzy Jeff at a Super Bowl kickoff party at AJA on Thursday night in Tampa.
Some other random acts making the scene: DJ Kid Capri at the 2009 Players After Party; Cheap Trick singer Robin Zander at the Band Together charity show on Saturday at the Sirata Beach Resort in St. Petersburg; actor Kevin Costner with his band, Modern West, at the Super Sunday HQ party on Saturday night at TPepin Hospitality Centre with New York Giants legend Michael Strahan; Nelly and Jermaine Dupri co-hosting the Under the Veil 2 party on Saturday night at the Museum of Science and Industry; and Nick Lachey teaming up with NASCAR driver Jimmie Johnson for the Super Skins Party at the Hula Bay Club in Tampa on Friday, followed by the Super Skins Celebrity Golf Classic the next day.
We'd be remiss if we didn't mention that