Hawthorne Heights had lofty goals when they set out to make the video for "Saying Sorry," the first clip from their upcoming album If Only You Were Lonely: They wanted tailored suits. White ones.
"This is the first video off the new album, and we wanted it to be pretty special," frontman JT Woodruff explained. "So when we were choosing outfits, we decided we wanted white suits, because we were determined to look like Boyz II Men in their 'Water Runs Dry' video. Don't ask me why. It just seemed like a good idea."
And when your band sells more than 600,000 copies of its debut album, you can pretty much get anything you want. So Hawthorne got their white suits — plus a whole lot more — for the "Sorry" clip, which they shot last month with director Major Lightner on a soundstage in Chicago.
Lightner had previously worked with Hawthorne on their "Say Anything"-inspired "Niki FM" clip (see "Hawthorne Heights Reenact 'Say Anything,' Minus Boom Box"), and much like that video, "Saying Sorry" is chock-full of blue-screen effects and pouty teenagers. Plus some angels in feather-coated underwear.
"We're shooting everything against a blue screen, because the video takes place in this ethereal, white world that's inhabited by the band and a bunch of angels," Lightner said. "It all starts off with a couple of teens playing doctor, and then they're separated by their parents. So the only way they can be together is in this dreamscape, which they go to every night. It doesn't make sense at all. And it's awesome."
"I don't really understand what's going on," drummer Eron Bucciarelli laughed. "They're dangling girls from wires, and they're dressed in white, and they're wearing bras with feathers on them. I don't really know what it's all about, but it's pretty weird."
The "Saying Sorry" video is set to be completed by the middle of January, and If Only You Were Lonely is due February 28. And though the record has some pretty big expectations to live up to (Hawthorne's debut, The Silence in Black and White, has spent more than 50 weeks on the Billboard 200 albums chart), the guys in the band don't appear to be too worried about building on their commercial success.
"I try not to get too worried about much of anything," Woodruff laughed. "I don't get too involved in the videos, or sales numbers or stuff like that. I don't even like to shave."