Even before a video clip of Eve and her ex-boyfriend having sexual relations mysteriously popped up on the Internet a couple of weeks ago, the multimedia heroine has had to deal with plenty of pressure. The Philly native's been questioned for years about when her next LP is coming, she has to make sure her self-titled TV show improves every year, and she's been bombarded with endorsement and acting offers.

So how does she keep from running off and sticking her head in the sand?

"You have to believe in yourself," Eve said last month in L.A. "Even on your worst days, even on those days when nobody is feeling you, you have to believe in yourself. For me, I just walk the path. I believe everybody has their path. You feel it. Pray. Pray a lot. God is always on your side ... it will all work out."

Eve was in L.A. working on the second hip-hop heavy commercial by Boost Mobile. In the new TV campaign, which will also feature Fat Joe, Eve had to dress up as a ballet dancer as well as a '20s showgirl.

"When I was asked to do this commercial, I was excited because of the first commercial," Eve said. "The pressure is on because you have to top the first one or at least be a good as the first one. I think it will because this is also original. I get offered a lot of different things. I don't want to do anything for money. I don't want to do anything that's not gonna push me or challenge me."

Eve also said she loved having the chance to be put in the spotlight with an old friend.

"One thing I can say about Joe is that I've known him for a while since I been in the game," she said. "He's a cool person, he's a sweetheart. His wife, his whole team ... Everybody I ever met that's down with him is real cool. He supported me on my first video, 'What Y'all Want,' he came down on the strength on Ruff Ryders. That's something I'll never forget."

Lately Eve has been getting support from Dr. Dre. Her debut on Dre's Aftermath label is still being recorded with the likes of the Doc, Scott Storch and Swizz Beatz and is slated for February of next year (see "With Tracks From Eve, Nas, Mary J. On Tap, Swizz Beatz Is Hotter Than Ever"). Her sitcom, "Eve," is slated to return to TV this fall, and the Boost Mobile commercial begins airing August 2.