Before his new album, Game Face, drops on December 18, Master P hopes to have a new phrase drip from everyone's lips.
"I made 'em say 'Uhh,' now I'ma make 'em say 'Oohwee,' " P boasted of his new single, "Oohwee." "It's one of them big party songs, like 'Wobble Wobble' where the girls could shake [to] it, where the guys could have their fun. It's one of those songs where you go into the club and can't sit down."
The "P" in Percy Miller's moniker definitely doesn't stand for procrastination. While the ink on his distribution deal with Universal is just drying, he said Game Face is ready to go (see "Master P Finds New Ally For His Soldiers, Readies 10th Solo LP.").
"I think everybody in the U.S. is walking around with their game face on," Master P said of the title's inspiration. However, the album won't reflect the harsh reality of warfare.
"It's one of those fun albums that's gonna have a lot of party jams," he said. "[There's] a lot of the street bangers on there, and stuff on there for the girls. A lot of new lingo you'll learn on this record. I'm giving back to my fans who want to know what's going on with the New No Limit."
While P has added "New" to the label's name, his blueprint for its direction follows an older sensibility.
"We're definitely going back down to the roots of the company and saying, 'You know what, we're gonna be here forever, because blood is thicker than water,' " Master P said. "This album needs to be me and my family. I have my son Lil' Romeo on there. [My brothers] Silkk the Shocker, C[-Murder]. It's a family-orientated record. That's how No Limit started; it was just me, C and Silkk."
While P is a proponent of family unity, he's thankful that fans and media haven't judged him based on his brother's recent trouble with the law (see "C-Murder Turns Self In, Will Answer Attempted-Murder Charge").
"Hopefully C is getting his life together," he said. "He's been through a situation, and we're praying for him on that end that he's getting his life structure back. I just want to thank all the fans out there for supporting us and looking at us as individuals. Every family has somebody out there who has a problem."
P said his youngest brother, Silkk, hasn't left the studio long enough to get in trouble; he's been in lockdown working on an album to be released next year. Alicia Keys will be featured on the yet-to-be-titled first single, Master P said. Alicia Keys' management was unavailable for comment.
Meanwhile, Lil' Romeo has been learning from his father and uncles. P said his son's next album, Game Time, will also be ready to roll sometime next year. The No Limit Colonel hopes that under the new distribution deal it will do even better than Romeo's self-titled debut, which went gold.
"Its just one of those things where we've been in a relationship with Priority for six years, as far as distribution," P said. "I just had to find a new home. It's just business as usual. I went from one contract when it was out to another one. Universal is going to be a great situation. As far as the marketing and promotion side of their company, they're very strong at that side of the game. This new music, this new energy we have, it's just another whole level of the game."