Fans will soon be seeing more of Ricky Martin on MTV, and even more of him on newsstands.

Martin debuts his new video, for the ballad "She's All I Ever Had," on MTV's "Total Request Live" on Friday, August 6. As we first reported in July, Martin teamed with director Nigel Dick (Britney Spears, Backstreet Boys, Oasis) for the video, which features the singer strolling through a landscape drenched with color a la the 1998 Robin Williams film "What Dreams May Come."

If that's not enough (and how could it be?), Martin will reportedly be getting a lot more exposure in the October issue of "W" magazine. According to reports on New York's 1010 WINS radio, Martin (who recently turned up on the cover of "Rolling Stone" with a bevy of naked beauties) will himself shed his clothes for a pictorial in the magazine.

Don't get too worked up, however. The news radio outlet reports that Martin's racier parts will remain hidden behind well-placed props.