Feb. 20 [7:55 EST] -- Not content to merely sell millions of their own albums, Hootie and the Blowfish is launching its own label, called "Breaking Records."

The first signing is a British band called "Treehouse," whose first single "Daddy Inside" is due in mid-March, followed in April by their debut album "Nobody's Monkey."

Spokespeople tell us the members of Treehouse have moved from their native Liverpool to Hootie's home state of South Carolina, and that they sound nothing like Hootie.