Sisqo and Joe have become the latest artists to be enlisted into the fast food and pop music wars, as the two platinum-sellers will travel to Vancouver later this month to shoot a commercial for McDonald's.
Last weekend, 'NSYNC and Britney Spears shot their parts for their own Mickey D's TV spot (see "Britney Spears, 'NSYNC Shoot For McDonald's"), which is part of a larger promotional campaign centered around an exclusive benefit CD that will be made available at the fast food chain in the next few months.
Joe and Sisqo are scheduled to shoot their parts for the McDonald's commercial later this month, and Joe recently talked to the MTV Radio Network about his involvement in the charity campaign, which is expected to launch in the next few months.
"I'm doing this commercial for McDonald's," Joe said.
In January, the Backstreet Boys inked a deal with Burger King to provide an exclusive CD and video featuring a new song from the group's upcoming album, which is now expected to hit stores in mid-September, as well as five live tracks (see ).
As for Joe, he's already lined up "Treat Her Like A Lady" as the follow-up single to "I Wanna Know," a track that has helped keep his platinum album, "My Name Is Joe," in the Top 20 of the "Billboard" album chart for almost two months.
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