After a year of mainstream radio exposure, MTV airplay, and commercial tie-ins, the once underground swing movement will reach complete mass media meltdown when Big Bad Voodoo Daddy joins Gloria Estefan and Stevie Wonder as part of the Super Bowl halftime show next month.

The band, who will participate in an event saddled with the unwieldy but profitable title of "The Progressive Auto Insurance Super Bowl XXXIII Halftime Show," now joins a roster of past performers that includes Up With People, New Kids On The Block, and Brian Boitano. "Audiences young and old will love the fun, high-energy performance of Big Bad Voodoo Daddy," NFL President Neil Austrian vowed in a written statement released on Monday. The announcement is also believed to be the first time ever that the National Football League has issued a press release that name-checks Black Flag.

In the early days of the Super Bowl, when dinosaurs roamed the earth, the game's halftime proceedings resembled those of your average football contest with marching bands filling the time between the second and third quarter. Over the years, as viewership has grown, so have the halftime proceedings, giving the world spectacles like Super Bowl XXVI's "Winter Magic" with Gloria Estefan, Brian Boitano and Dorothy Hamill, Super Bowl XXVIII's "Rockin' Country Sunday" with Wynonna, Naomi Judd, Clint Black, Travis Tritt and Tanya Tucker, and Super Bowl XXIX's "The Temple of the Forbidden Eye" with Tony Bennett, Patti LaBelle, Arturo Sandoval and the Miami Sound Machine.

The NFL has tried to give younger viewers less of a reason to turn the channel during halftime of the Super Bowl in recent years, employing the services of Boyz II Men and Queen Latifah last year as part of a Motown Records 40th anniversary celebration.