Massive Attack have licensed their
song "Angel" to be featured in commercials for Emporio Armani's HE/SHE fragrance and will donate their fee to charity.
The band will contribute $250,000 to the British Red Cross and the Bristol, England-based Beira Fund, which will rebuild schools damaged by recent floods in Beira, a port city in Mozambique.
"The music that's used in ads is becoming increasingly homogenized, and the agencies are resorting to cheap rip-offs of other peoples' styles," the band said in a statement. "This is not something we want to be part of, but if we can redirect money to people that need it, then it's worth it."
Massive Attack has invited Armani to match their donation. A spokesperson for the fragrance company did not return phone calls.
"Angel" (RealAudio excerpt) is from the group's 1998 album, Mezzanine, which garnered critical acclaim and sold more than 2.5 million copies worldwide.
Massive Attack emerged from the 1990 breakup of the UK production crew the Wild Bunch. The trio of 3D (born Robert Del Naja), Daddy G (born Grant Marshall) and Mushroom (born Andrew Vowles) released their seminal debut, Blue Lines, the following year.
Although Mushroom reportedly left the group in 1999, Massive Attack are recording a follow-up, set for release in 2001.