In his first post-boxing career move, former heavyweight champion Evander "The Real Deal" Holyfield will announce on Wednesday (April 19) the advent of his own gospel/hip-hop record label Real Deal.
The announcement will come at the Holy Hip-Hop show, at "The Church" in Nashville, where Real Deal labelmates Nuwine and Gospel Gangstaz will perform along with gospel vocalist Lexi. Holyfield will co-host the event with Play, from the '90s rap group Kid N' Play.
Last year, Nuwine released Ghetto Mission, while the Gospel Gangstaz issued I Can See Clearly Now, both of which highlight the rappers' gang-banging pasts and renewed Christian beliefs.
Holyfield is employing former Motown Vice President Oscar Fields, who helped Boyz II Men in their rise to stardom. To help get Real Deal off the ground for real, Fields will be joined by three top marketing executives from Motown.
The Atlanta-based Real Deal will also include gospel/hip-hop group Grit, West Coast R&B female trio Exhale and Philippine vocalist Cezanne. The offices of Real Deal will be in Holyfield's old gym, where he trained for title bouts with Mike Tyson, Buster Douglas, and Lennox Lewis.