MTVi Teams With House Of Blues

Deal will promote Internet pay-per-view events at MTVi sites, including SonicNet.

The MTV Interactive Group, parent company to SonicNet, MTV.com and VH1.com, has inked a deal to promote and co-host pay-per-view music events with the House of Blues, the companies announced on Thursday (March 2). The MTVi sites also will offer digital downloads from House of Blues and add House of Blues Internet radio programs to the Radio SonicNet network. Under the deal, MTVi has acquired an equity interest in House of Blues Entertainment.