Blues Artists Aim To Boost Business

Memphis, Tenn., association plans marketing programs with RIAA.

An association including such blues artists as Gaye Adegbalola of the Uppity Blues Women and Bobby Rush announced a series of innovative programs Tuesday (Feb. 29) dedicated to advancing the business of blues music. The Memphis, Tenn.-based Blues Music Association (www.bluesmusicassociation.com), whose members also include label executives, promoters and archivists, will track the demographics of blues-music buyers, study the art form's public image and work with the Recording Industry Association of American to establish a category tracking blues sales. Additionally, in conjunction with May's W.C. Handy Awards, the association will launch a retail promotion program for blues recordings and present the first AGES (Achieve Greater Economic Success) Award to a blues-industry professional at its first general membership meeting May 26 in Memphis.