Techno-rocker Moby will appear in a series of promo ads for the Sci-Fi
Channel beginning next month. The ads lampoon the 1977 extraterrestrial movie
"Close Encounters of the Third Kind," according to the network. They show Moby
performing a DJ set based on the movie's final sequence, during which an alien
ship responds to a five-note song. The first spot will show Moby scratching and
the ship turning in accordance. Moby's album Play was named best album of
last year in the Village Voice's annual Pazz and Jop Poll.