Sci-Fi Channel Promo To Feature Moby

Techno-rocker to appear in ads lampooning 'Close Encounters of the Third Kind.'

Techno-rocker Moby will appear in a series of promo ads for the Sci-Fi

Channel beginning next month. The ads lampoon the 1977 extraterrestrial movie

"Close Encounters of the Third Kind," according to the network. They show Moby

performing a DJ set based on the movie's final sequence, during which an alien

ship responds to a five-note song. The first spot will show Moby scratching and

the ship turning in accordance. Moby's album Play was named best album of

last year in the Village Voice's annual Pazz and Jop Poll.