Grammys Boost Santana's Supernatural Sales

Best New Artist nominee Macy Gray's exposure appears to have helped her album, too.

Record-store managers across the country are reporting big post-Grammy sales

gains for Santana's Supernatural, which dominated Wednesday's awards

program, generating nine Grammys.

"I thought everybody already had a copy, but after the Grammys, we immediately

sold almost a box of it," said Frank Youngworth, the head buyer for a Tower

Records in Chicago. That "box" amounts to 30 copies.

Among the Grammys that Supernatural won were Album of the Year, Record of

the Year and Song of the Year, the latter two for the album's single "Smooth"

(RealAudio

excerpt), co-written and sung by Matchbox 20's Rob Thomas.

"The day of the Grammys, we were busier than we'd been in months," said Kobi

Raskin, the rock buyer at a Tower Records in Denver. "They were buying Santana,

all the music. People seemed interested in it, like they were going to watch,

which I haven't noticed so much in previous years."

"We've been playing [Supernatural] in the store all week," said Marcus

Burnett, senior sales associate at a Camelot Music in Milwaukee. "It's

playing right now."

Burnett said the store has sold up to 10 copies a day of Supernatural, a

sales figure that's unusually high for the store.

At Amoeba Music in San Francisco, Roxanne Petterson, the store's rock

buyer, said Supernatural has sold well for months, even at a store more

known for its punk and alternative leanings than for the blissed-out rock of an

artist closely identified with the city's past. But last week, she said, its

sales exploded. The store, which had sold 56 copies of the album the week

before, moved 145 copies last week.

Supernatural has spent eight weeks, including the past three, at #1 on

the Billboard 200 albums chart. It is certified as eight-times platinum,

making it the best-selling album by a Latin-music artist ever, according to the

Recording Industry Association of America.

Another hot seller, Petterson said, was soul singer Macy Gray's On How

Life Is, which sold 30 percent more copies the week of the Grammys. Although she

did not win, Gray was nominated for Best New Artist. She also

presented an award with singers Phil Collins and Andy Williams during the show.

"I think it might have been the exposure, all the pre-Grammy chatting with her

and stuff," Petterson said.

On How Life Is stood at #11 on the Billboard 200 albums chart last

week. It has climbed steadily through the top 200 since the fall, on the

strength of a word-of-mouth buzz and Gray's raspy vocals on such songs as "I

Try" and "Do Something."

Hedi Kim, the general manager of the Tower Records in New York's Greenwich

Village, acknowledged that sales of the album are up since the awards show, but

she said she suspects that Gray's rise has little to do with the Grammys.

"There was a big street buzz on that record before it came out — and it

just escalated from there," Kim said.

Nevertheless, winning a Grammy or performing on the show — or both —

clearly boost sales. Last year, Madonna, Sheryl Crow and Lauryn Hill performed

and won awards at the Grammys. Each enjoyed a big sales jump the following week.

Madonna's Ray of Light rose 23 spots on the Billboard 200 albums

chart, from #60 to #37. Sheryl Crow's The Globe Sessions went from #71 to

#39. Big winner Lauryn Hill — she took home five Grammys last year —

saw her The Miseducation of Lauryn Hill almost double its sales.

The Miseducation of Lauryn Hill sold 234,622 copies to the previous

week's 122,451.