Buoyed by multiplatinum headliners Limp Bizkit, the second Family Values tour surprised observers by grossing almost twice as much as last year's inaugural outing.
The tour, whose lineup at various points also included rockers Filter and Staind; electronica duo Crystal Method; and rappers Mobb Deep, Method Man, Redman and Run-D.M.C., averaged 3,000 more attendees per show than last year, while almost doubling the per-show gross, according to Gary Bongiovanni, editor of touring-industry trade magazine Pollstar.
"It is something of a surprise, because [1998 headliner and tour co-founder] Korn were so strong last year, and they had such a great package," Bongiovanni said. "Everyone expected it to do well [this year], it's just that it did so much better."
Family Values took in more than $10 million, according to the trade magazine Amusement Business. Representatives for the tour declined to comment.
The average per-stop attendance for the 27-city tour was 11,707, while the average gross was $394,795, Bongiovanni said. Last year's outing featuring Limp Bizkit, shock-rockers Rammstein, rapper Ice Cube and goth-rockers Orgy averaged 8,911 and $243,071, Bongiovanni said. The 1998 tour had a reported gross of $6 million.
Among the factors driving the success of the 1999 version, Bongiovanni speculated, were the lack of festival traffic in the fall and the $33 average ticket price $6 more than fans paid last year but still relatively affordable.
MTV News reports that this year's outing will spawn a live album and home video release.
Korn played a surprise weeklong stretch of Family Values dates in early October.
The arena tour kicked off Sept. 21 at the Pittsburgh Civic Center and ended Nov. 1 at Reunion Arena in Dallas. The Dallas show had been postponed on Oct. 17 when several members of Limp Bizkit reportedly fell ill. The shows played in venues averaging between 12,00015,000 in capacity, generally larger than those the tour played last year, Bongiovanni said.
Limp Bizkit's Significant Other, which this week is #10 on the Billboard 200 albums chart, includes the hit "Nookie" (RealAudio excerpt), as well as collaborations with Wu-Tang Clan rapper Method Man on "N 2 Gether Now" (RealAudio excerpt), and Korn frontman Jonathan Davis and Stone Temple Pilots singer Scott Weiland on "Nobody Like You."
At the Oct. 19 show at San Francisco's Cow Palace, fans seemed excited by the mix of musical styles on the bill. "I'm an equal-opportunity fan," Julie Amaya, 22, said. A hip-hop fan who'd come to see rappers Method Man and Redman, Amaya said she liked "how they mixed up the hip-hop and rock on the bill. That's cool; I've never seen anything like that."