MTV Video Awards Scores Record Rating

The 1999 MTV Video Music Awards scored the highest-ever ratings for an entertainment show on basic cable with its three-hour broadcast Thursday (Sept. 9), according to Nielsen Media Research. The show had an 11.2 rating; no previous cable entertainment program has come close to double-digit ratings, according to Reuters. The show also led all the national broadcast networks in the 18-49 age bracket Thursday. (SonicNet is a division of MTV Interactive.)