Viacom To Buy CBS

Viacom said Tuesday (Sept. 7) it would buy the television broadcast

company CBS Corporation in the largest potential media merger in history.

The $37 billion deal would give Viacom access to one of the largest

groups of U.S. radio stations in addition to acquiring the CBS network,

one of the "big three" U.S. broadcasters. CBS's mature audience would

stretch Viacom's demographic well beyond the company's youth-oriented

MTV and Nickelodeon networks. Viacom also is SonicNet's parent company.