The second single and first video from Nine Inch Nails' upcoming album, The Fragile, will be released to radio Aug. 27, according to the band's label, Nothing Records.
The industrial-rock band's new album, a double-CD release, is expected a month after the single, "We're in This Together."
The bleak clip for the song was filmed Aug. 5-8 in Guadalajara, Mexico, by director Mark Pellington (Pearl Jam's "Jeremy").
It features more than 200 local extras dressed in black and marching down a street with bandleader Trent Reznor, according to a source who was on the set. The source also described a scene in which a group of what appeared to be burn victims and blind men from a local hospital were carted around in a wagon.
Pellington whose second feature film, "Arlington Road," was released recently said he returned to the small screen for the video because, "I missed the creative freedom, and I had a chance to work with Trent Reznor."
Reznor co-produced "We're in This Together" with Alan Moulder (Smashing Pumpkins).
Nine Inch Nails will perform on the MTV Video Music Awards on Sept. 9. It will be the groups' first televised awards show appearance, according to publicist Susan Swan.
Former guitarist Robin Finck recently announced his return to the touring lineup of NIN following a two-year stint in missing-in-action hard-rockers Guns n' Roses. The full live lineup of the band has not been announced.
Although Nothing Records is referring to "We're in This Together" as the first single from The Fragile, a three-song single, featuring the ominous "The Day the World Went Away"
(RealAudio excerpt), was released last month. That was the first new material from a Nine Inch Nails album since 1994's multiplatinum The Downward Spiral.
"The Day the World Went Away" is built on moaning keyboards, a wall of guitars and Reznor's whispered vocals. The B-side, which initially garnered heavy radio airplay in a heavily edited version, is the cynical "Starfuckers, Inc."
(RealAudio excerpt). The propulsive track features a robotic-sounding Reznor sneering lyrics over a skittering electronic beat. Both songs are expected to appear on The Fragile.
Although many rock stations reported putting both tracks in heavy rotations when they were released, one program director said Tuesday (Aug. 17) that the songs lacked staying power.
"The audience enjoyed it," Oedipus, program director for Boston's WBCN-FM, said about "Starfuckers Inc." "But it didn't have legs. ... We're still playing it, but demand's not that strong because it's not a hit."
Oedipus, who goes by only that name, said he thought the songs were an attempt to whet the appetites of NIN fans for the first real single from the album. "I expect the new single will be big," Oedipus said. "This is an important record."
The four-day, closed-set shoot for "We're in This Together" involved 250 men between the ages of 20 and 30, all dressed in black shirts, pants and shoes, according to journalist Francisco Gonzalez, who covered the shoot for Guadalajara's Periodico Publico.
"I think [the intention] was to portray some sort of nightmare Reznor was having," Gonzalez said of the clip for the aggressive track, which he said invoked such previous NIN hits as "Head Like a Hole" (RealAudio excerpt). "We were told he was supposed to be fighting with his own interior demons."