Jump-Starting Lolla '97

Perry Farrell takes Preview-palooza on the road.

Ever since festival bills began leaking to the media this spring,

talk about this year's summer slate has revolved around volume--not noise, but

numbers.

What with H.O.R.D.E., Smokin' Grooves, the Lilith Fair, Ozzfest,

R.O.A.R. (Revelation Of Alternative Rhythms), the Furthur tour, another Phish

mega-festival plus the Tibetan Freedom Concerts and numerous local

extravaganzas, it's going to be hard to find an open field this summer that

doesn't have 10 or more bands clamoring to jam in it. All of which makes the

organizers of Lollapalooza, the godmother of every contemporary American

festival, a little uneasy.

"There's so many festivals out there," said

Lolla publicist Anna Loynes, "that they wanted to give something special to

Lollapalooza."

Thus tour founder Perry Farrell is hitting the road with

his band Porno For Pyros, as well as some of this year's second stage acts to

promote the upcoming Lollapalooza shows at clubs in Los Angeles, New York,

Chicago and Florida. Traveling with the entourage will be coming attractions

for the festival midway.

Loynes told ATN that the Preview-palooza (the tour

office prefers "Club Lollapalooza") was whipped together by the tour marketing

office in a matter of days. "This has not been planned," she said.

While

the mini-outing was actually suggested several months back, it didn't get the

go ahead from tour organizers, including Farrell, until recently, Loynes added.

"Last week they decided, what a great idea. We need to do this to generate

excitement about Lollapalooza."

Porno will start the shebang at New York's

Supper Club on June 3. Joining the band will be Skeleton Key and Jeremy Toback,

along with several DJs. The next day, they'll travel to Ft. Lauderdale's Chili

Pepper club, where the Old 97's will replace Skeleton Key. The same line-up

then plays Chicago's Metro on June 5. Still unconfirmed are a date and venue

for a similar venture in Los Angeles.

After these shows, Porno For Pyros

will head back to New York to play an acoustic set at the Tibetan Freedom

Concert on June 7. Loynes told ATN that Porno will play the Lollapalooza

previews in its standard "loud, full-blown" setup.

In tow with the bands

will be artwork from Lollapalooza's "Temple" and "Brain Forest" attractions, as

well as "environmental pods"--the sections from this year's tour that focus on

environmental issues such as dioxin poisoning.

Tickets for Club

Lollapalooza will be available through local radio station giveaways. The

official festival tour starts on June 25 in Florida.