Aerosmith are gearing up for a record release party for their new album Nine
Lives that sounds over-the-top even for these typically not-exactly-subtle
Boston boys. Next Tuesday (March 18), the release date of the album, the
seldom-used first floor of the Manhattan Center in New York will be transformed
into a multi-room "transcendental journey through Aerosmith's nine lives,"
according to a source close to the band.
The ballroom on the 1st floor will
be partitioned into nine rooms, each one thematically attached to a song from
the album, i.e., "Pink" will be a pink room with pink performers and pink food,
etc., and each room will be stacked with a variety of "surprises, performers,
edgy theatrical pieces and magic performances."
The event will also be
beamed out live via satellite to 10 cities across the country where fans will
be able to gather and watch the proceedings thanks to the video eye of a host
with cameras in each room, which will also capture a live performance later in
The event, which kicks off at 8 PM (EST), will be packed with
contest winners, fan club members and other Aerosmith regulars, including the
folks in Chicago, LA, Miami, Boston, Philadelphia, Washington D.C., and four
other cities who will participate long-distance later in the evening when the
band will talk to fans in each city and take questions.
At some point in
the evening, the source cryptically promised, "in a surprise, revealing way,
everyone experiencing the nine lives will be a part of a mass reincarnation
where everyone will share a 10th life together."
Aerosmith will also make
an appearance at MTV's "Spring Break."