Retailer Plans RockFest With Bush, No Doubt

No Doubt set to play RockFest.

A huge day-long rock festival is being planned for June 21

at the Texas International Raceway, according to a report in today's L. A.

Times. The fest is being funded by Blockbuster Entertainment with an eye to

upping their media exposure and hipness quotient.

Artists set to play the

event thus far include Bush, No Doubt, Counting Crows, the Wallflowers, Jewel

and Collective Soul.

Three hundred thousand attendees are expected,

according to the Times. Blockbuster will be doing extensive marketing

and promotion: three months of promotional tie-ins and in-store displays; the

CD and video chain has 4,200 outlets, making it the largest music retailer in

the U. S.