Add Des Moines, Iowa to the list of cities that not only want their MTV, but
are going to get it, too. On Sun. (Jan. 26) we reported that the cable giant
TCI has reversed its decision to yank MTV and VH1 from millions of homes.
Although TCI spokesperson Joann Dobbs told ATN that "even though the
reaction from MTV's fans was very intense, more intense than VH1's, we expect
MTV to re-launch in all the cities except Des Moines and Grand Rapids,
Michigan, where it seems like people just don't care for it." Wrong.
Dobbs has now confirmed that MTV is back on the tube in Des Moines. One of our
Des Moines-based readers reports: "In Des Moines we mobilized quickly, led by
radio station KKDM. 12,000 signatures went on petitions, a large protest was
held in front of TCI's offices and action was taken at City Council meetings.
The issue didn't leave the front page for a month. TCI backed down here as well
because we cared enough to rally and protest."
"We re-launched to those
customers who want the channel," said Dobbs. "That's the only city where,
because of some opposition to MTV, TCI is committed to an aggressive program
that places traps in homes that don't the channel to block that programming."
Dobbs told ATN that TCI will be waiving the usual $23 charge for
installation of the trap, which will allow parents to screen out MTV if they
choose. "We consider this a win-win situation," said Dobbs.