We've heard of doing a little something special for your fans, but Seattle
bootie rapper Sir Mix-A-Lot just upped the ante with his latest rump-shaking
single, "Jump On It." Ever since the single came out in July, radio stations
across the country have been whipping up their own private remixes, inserting
their city's name into the "What's up _______, What's up?" shout-out portion of
the song. How do I know? Well, I just drove across the country and heard a
Missouri mix that went something like, "What's up St. Louis?, what's up St.
Louis, jump on it, jump on it, jump on it." Mix, never one to miss a publicity
boat, quickly scurried into his Seattle studio and whipped off personalized
versions of the song for fifteen cities, including Providence, RI, Oxnard, CA,
Kalamazoo, MI, and, yes, Cour D-Alene, Idaho, incorporating landmarks, sports
teams, area codes and, not surprisingly, nods to the, um, "local talent." This,
in addition to the more than two dozen nods to cities like Atlanta, Dallas, San
Antonio, Las Vegas, Phoenix, Kansas City and, of course, Seattle in the song.
And don't forget tips to such world-renowned rap-cities as Tacoma and
Cincinnati. Word is Mix is busy working on at least fifteen more personalized
mixes. I'm just waiting for the "What's up Baghdad, what's up?" Saddam mix.