You know you've really cracked the American market when
they begin using your songs in beer commercials. Hell, it took the Allman
Brothers until 1993 to appear in a Miller's commercial--and they were born
here. But now Elastica's "Connection" is being used by Budweiser for a
commercial to air during this summer's Olympics taking place in Atlanta,
Georgia. We understand that Elastica won't be the only Britpop stars asked to
participate in a commercial sponsorship of the games. We hear that a number of
both British and American bands are being approached.