Elastica Light?

Budweiser? We would have never thought it of you. Photo by Jay Blakesberg.

You know you've really cracked the American market when

they begin using your songs in beer commercials. Hell, it took the Allman

Brothers until 1993 to appear in a Miller's commercial--and they were born

here. But now Elastica's "Connection" is being used by Budweiser for a

commercial to air during this summer's Olympics taking place in Atlanta,

Georgia. We understand that Elastica won't be the only Britpop stars asked to

participate in a commercial sponsorship of the games. We hear that a number of

both British and American bands are being approached.