Say It’s Your Birthday: Slade’s Noddy Holder

Today is the birthday of Noddy Holder of Slade, born Neville John Holder on
this day in 1950. Slade was one of the most successful British bands of the
early ’70s, forming in Wolverhampton as the N’Betweens. They took on former
Animals’ bassist, Chas Chandler as their manager, and he convinced them to
change their name first to Ambrose Slade, then simply Slade. According to
The All Music Guide, many of their records were variations of up-front
in-the-mix lead locals, fat, loud and distorted guitar chords, a basic
foot-stomping beat and anthemic choruses. The simplicity of it all was
amplified even further by the deliberate misspelling of words in the song
titles. They first cracked the UK top 20 with “Get Down And Get With It,” and
never looked back. Their next twelve singles were UK top 5 hits, six of them
reaching #1. Despite their British success, Slade barely broke the U.S. Hot
100. Their rise, although meteoric, was brief. The onset of punk in the late
’70s rendered them a joke–Slade was one of the bands that punk was rebelling
against. They enjoyed a brief revival in the early ’80s when Quiet Riot
covered “Cum On Feel The Noize” and took it to the top of the charts around
the world. The revival even enabled Slade to chart in the American Top 40
with “Run Runaway” and “My Oh My.” Slade recently celebrated their 25th
anniversary and shows no sign of stopping. It is also the birthday of Russell
Hitchcock (Air Supply), Michael Lutz (Brownsville Station), Neil Arthur
(Blancmange), and the late Harry Nilsson.