The spot is Tiffany's first televised ad — first ever — and will feature behind-the-scenes footage of Gaga shooting the campaign promoting the upcoming "Tiffany Hardwear" collection. The ad is directed by former Vogue creative director Grace Coddington and shot by famed fashion photographer David Sims, so you know it's going to be good.
This is a first for Tiffany's, but it's also another example of a classic brand employing a pop star to appeal to a younger demo. Remember when Selena Gomez signed on to be the face of Coach back in December?
Wow, I can't wait to tune in to the Lady Gaga concert — um, I mean the Big-Time Sporting Event — on February 5.