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Childish Gambino Wants Fans To Experience His New Album Through Virtual Reality

Get ready for VR vinyl, whatever that means

This Friday (December 2) Childish Gambino will drop his third album, Awaken, My Love! (the title comes with an exclamation point, but we’re just as excited). Ahead of its release, Donald Glover has announced his 11-track LP will be offered on a format that hardly anyone knew was a thing: “virtual reality vinyl.”

According to Gambino’s website, the limited-edition offering will spread across two 45 RPM heavyweight 12” vinyl records. The order also includes a poster and digital downloads of previously released singles “Me and Your Mama” and “Redbone” right away, with the rest of the album available for download on December 2. The package is currently priced at $59.99, but that’s subject to change as its contents are finalized.

It’s not clear what “virtual reality vinyl” actually means, or how it will incorporate VR technology. But both “Mama” and “Redbone” clearly signaled that Gambino was headed down a more experimental route, and it looks like he’s carrying that over into how he wants fans to experience his music.

Continuing the VR theme, Gambino also sent out a mysterious tweet late last night (November 29) directing fans to his PHAROS Earth app. The app has been updated with VR concert footage of him performing the funky, rap-less “Me and Your Mama” at his PHAROS event in Joshua Tree back in September. The video is available on both iPhone and Android, and can be viewed from a full 360-degree perspective, so you can spin around to see the stage, the crowd, the sky... anything, really. The future is here, y’all.