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Here’s How Kendrick Lamar’s Music Is Being Used To Raise Mental Health Awareness

His self-love anthem ‘i’ soundtracks a powerful new ad about depression

When you can’t find the words to talk about your depression, Kendrick Lamar may be able to help.

That’s the crux of a powerful new Kaiser Permanente ad, which uses K. Dot’s music to address the importance of mental health awareness. In the 90-second spot, titled “Find Your Words,” a young black boy walks through his city as a voiceover recites the words to Lamar’s “i.” The song — which appeared on the rapper’s 2015 magnum opus To Pimp A Butterfly — features confessional lyrics like “I’ve been dealing with depression ever since an adolescent,” and ultimately celebrates self-love and self-expression.

The video’s YouTube description reads, “Depression affects millions, but few talk about it. By having a conversation, you can help break the stigma, making depression easier for others to open up about.”

Not everyone struggling with mental health problems has the courage Kid Cudi has to get help and to share their struggle with the world. And for that, there’s always the healing powers of hip-hop.