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Gigi Hadid Is The New Face (And Fists) Of Reebok

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It’s hard to imagine a moment in time when Gigi Hadid was anything but sheer perfection, but her new Reebok campaign says exactly that: As the face of #PerfectNever, Reebok is inspiring Gigi and non-IMG models alike to never settle.

Gigi, who has proven her athletic prowess both in and out of the gym, is an obvious choice for the campaign — before she was a model she was a competitive volleyball player and horseback rider, but this is her first time repping an athletic brand.

You can check out more images from the campaign at WWD, and, if you’re like me, you can also contemplate why your sweaty ponytail looks nothing like Gigi’s.


VMAs 2017