Bon Iver celebrated the release of their first album in five years, 22, A Million, with a series of listening parties across the country, complete with murals and newspapers bearing the album's artwork.
It's no shocker, then, that the first lyric videos accompanying songs off the hypnotizing record are just that.
For "715 - CR∑∑KS," vivid illustrations, surreal shapes, and bright colors pop underneath a blinking cursor that gives way to the song's lyrics as caps lock and Autotune synch up in perfect harmony. (But seriously, this may be the first time "OoOoOo" has been written out exactly as it sounds in an official capacity.) Justin Vernon's voice clones itself and harmonizes accordingly, and the text box format helps stress the devastating blows of the song's words.
With "29 #Strafford APTS," we're presented with a digital kaleidoscope instead of a straightforward lyrical agenda, the letters of the verses taking shape atop dizzying patterns. The lyrics hit the angles and dissolving frames of photos and zigzag in the same floaty, weightless capacity as the music itself, offering a physical interpretation of the track's vibe.
Bon Iver will be touring in support of 22, A Million throughout the fall; after a brief run in Europe, they'll kick off their American tour at Oakland's Fox Theatre on October 18.