P. Diddy presented the award, shouting out New York as the birthplace of hip-hop. Drake was evidently stuck in traffic, so he wasn’t there to accept the honor in person — but no worries, Diddy is more than happy to hold on to it for him until he gets here.
Drake released the instantly memeriffic “Hotline Bling” last October, and we still can’t get any of those GIFs out of our heads. Helmed by Director X, the video has the rapper performing all kinds of moves in front of colorful, brightly lit backdrops. It’s a dream space for Drake-ian angst, and one of his peak visual moments so far.
“Hotline Bling” came out on top over Desiigner’s “Panda,” Bryson Tiller’s “Don’t,” Chance the Rapper’s “Angels,” and 2 Chainz’s “Watch Out.”
Drake is no stranger to the Best Hip-Hop Video award. In 2012 he won for “HYFR,” and he was awarded the honor in 2014 for “Hold On, We’re Going Home.” But with its iconic colors and moves, “Hotline Bling” is likely the Drake video we’ll remember the best for years to come.
In addition to taking home Best Hip-Hop Video, “Hotline Bling” is in the running for 2016’s Video of the Year.