If you follow Kendall Jenner on Snapchat, you noticed that she was flipping out early this morning, and for good reason: She's on the cover of Vogue, and not just any ol' edition of the fashion Bible, but the September Issue, which checks off two career milestones for the young model in one fell swoop.
There's more to Kendall's cover than meets the eye, though, as her September spread marks a bit of a change-up — and it's kind of a big deal. Mario Testino, one of the most celebrated photographers in fashion and entertainment and a go-to eye for Anna Wintour, has shot the last three September issue covers. He's the one who captured Beyoncé's smoldering gaze for her historic turn in 2015; he also shot Cara Delevingne, Karlie Kloss, and Joan Smalls for 2014's September Issue, Jennifer Lawrence for 2013's, and Kate Moss for 2011's — which was also the last time a supermodel graced the cover of the September Issue solo.
But Testino didn't shoot Kendall's cover. Mert and Marcus did, and they're the ones behind 2012's Lady Gaga September Issue spread, along with Margot Robbie's Vogue cover and subsequent feature back in June.
Kendall's cover is a break from tradition for that reason, but it's also totally fitting that Mert and Marcus are the ones who shot it. They're the photo team behind some of the most memorable fashion spreads that Kendall and her sisters have been featured in — most recently, Kim's GQ cover and Kendall's campaign for Magnum — and the photographers have long since established that they're great at spotlighting the Kardashian/Jenner clan.
Another photographer who's familiar with the Kardashian/Jenner sisters' best angles and who's also got a September issue to tout? Karl Lagerfeld. The renowned designer not only shot Kim and Kanye for Harper's Bazaar's September issue, but shot Kendall's cover for that same mag earlier this summer.
In short, if you're going to one-up a major spread helmed by one of the biggest names in fashion, there's only one way to do that — and that's exactly what Kendall did with the September Issue.