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Zayn Rules The World In Snakehips’s New ‘Cruel’ Video

King of CCTV

Zayn is pretty much everywhere these days — on magazine covers, on red carpets, all over Instagram. But in the new Snakehips video for “Cruel,” he’s literally everywhere.

“Cruel” imagines a world where every TV screen has its very own Zayn in it. The stylish clip dives in and out of old-school tubes in a slick neon world where Zayn dances in every single room.

OK, it’s a little Orwellian, like Zayn’s our very own Big Brother projected from every screen, but dystopian overtones aside, this is honestly a world we could get used to.