Last weekend, Kim Kardashian unveiled a new sleek bob, which she was so in love with, guys. But!! It turns out she wasn't in love with it enough to, y'know, cut off her actual hair — it's a wig.
Kim revealed the truth on her app, writing that though she's been saying for "SO long" that she wants to cut her hair, "it's all an illusion." Kim also lists the tools and products necessary to recreate the look at home, but, weirdly enough, "buy a wig" is not on there.
At this point, it's safe to assume when you see a member of the Kardashian-Jenner family with a new haircut or color, it's a wig. It's always an illusion.