Guys, I think there’s a new trend infiltrating hip-hop music videos: artists heavily promoting their significant others’ business ventures.
Just last week, we saw Kylie Jenner and her cosmetics line featured heavily in PartyNextDoor’s “Come and See Me” video. Now, Young Thug is doing the same kind of chivalrous marketing for his fiancée, Jerrika Karlae, and her brand Karlae Swimwear.
On Tuesday, Thugger dropped the video for “Turn Up,” a ride-or-die anthem for his girl. The clip is part rap video, part runway show, as a slew of gorgeous women model swimsuits in celebration of the line’s official launch. Karlae herself even appears, modeling her designs while cuddling up to her man.
As usual for most new Thug tracks, there’s no telling whether “Turn Up” will appear on his long-awaited debut album, HiTunes ... but hopefully we’ll find out soon enough.