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Selena Gomez Leads A Pack Of Models In New Louis Vuitton Video

Queen of the models

Last week at this time, we didn't know that Selena Gomez would be the new face of Louis Vuitton. Now, we not only have campaign images — including one of her in a massive faux-fur hat — but a preview clip of some sort of video.

That's right: Just when you thought you knew what to expect from this partnership, everything changes.

On Thursday (June 23), Nicolas Ghesquière, Louis Vuitton's creative director, shared a video clip — psst, Nicolas, you know they can be 60 seconds now, right?? — of Selena and the rest of the #LVSeries5 crew dancing, wearing dark lipstick, and deplaning more stylishly than anyone else ever has before.

While what, exactly, this clip is a preview for is unclear, it seems likely that we'll find out soon — Nicolas and Louis Vuitton have been delivering #content quickly, which is very appreciated.

Take note, other designers!


VMAs 2017