Dior posted a backstage video of Bella's makeup process for their most recent show last week, where the look was a dark eye and strong cheekbones. When make-up artist Peter Philips announces that he's going to start with the contouring, Bella replies that it's "[her] favorite," so you know it's real.
Peter used the Dior Blush Light & Contour stick as well as the darkest brown from the 5 Couleurs eye shadow palette in Cuir Cannage. The results were a severe contour, with Bella's cheekbones looking more chiseled than usual and the smokiest eye you've ever seen. If Bella's trying to use her Dior contract to save contouring, it may be working.