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Taylor Swift Is Now Platinum Blonde, Just In Time For 'Bleachella'

Taylor has renamed the festival. Adjust accordingly.

One day after debuting a blonder look on the cover of Vogue, Taylor Swift has gone even blonder, like, for real, and for a good reason: Coachella.

If you're not going to go platinum for Coachella, why go at all, y'know?

"BLEACHELLA ⚡️" — Taylor Swift, 2016. Sorry everyone who didn't get the memo before they left for the desert — maybe they can try for Weekend 2?